Counselling, deciding on the right career path and a promising undergrad program, Communications, Mass Media and Journalism, With the large-scale rollout of 5G, coupled with the launch of many over-the-top (OTT) streaming services. They’re very well could be some new technology in the near future that changes mass communications dramatically in a way we cannot imagine today. After 12th many students choose different fields, like B.tech, NDA, Indian Navy, Acting etc., but today’s student have one more field to choose Future in Mass Communication. At the same time, some of the most valuable broadcast content—such as live sports (IPL) are being postponed or even cancelled, leading to a downward curve, as revenues in the media and entertainment sector depend largely on advertising spends from other industries,” she shares. The bottom line is, Covid-19 might have brought in changes but the basic requirement of communication as a front-end tool will never become obsolete – it will just adapt itself to the changing needs and patterns of society,” states the PR old-hand. Oct 16, 2020 mass communication theory foundations ferment and future 7th edition Posted By Edgar WallaceLtd TEXT ID 6680d041 Online PDF Ebook Epub Library MASS COMMUNICATION THEORY FOUNDATIONS FERMENT AND FUTURE 7TH EDITION INTRODUCTION : #1 Mass Communication Theory Foundations Ferment Publish By Edgar Wallace, We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. Chapter 16: The Future of Mass Media 16.1 Changes in Media Over the Last Century 16.2 Information Delivery Methods 16.3 Modern Media Delivery: Pros and Cons Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of … “The novel coronavirus has brought in various kinds of disruption. Chatterjee, P. (2008). (2019). You can work in print and electronic media, advertising sectors, film and television industry, or work on public relations management in the cooperate world. Journalism is the very challenging field where you can know about yourself and about the world. Legalized sports betting represent an entirely new growth opportunity for telecoms and companies in the media and entertainment industry. From folk songs, dances and theatres to radio, video games and social media, Mass Communication has always been an integral part of the human world. He feels that physical interactions among citizens would considerably decrease and this would result in higher consumption of M&E products and consequently, there would be a quantum jump in manpower requirement in the sector, significantly increasing the number of jobs. The Ohio State University . People have studied computer-mediated communication since the technology first became available in the 1970s. With media pundits predicting that Artificial Intelligence (AI) and Machine Learning (ML) are going to replace the traditional roles in the M&E sector, Bhattacharjee believes, there would be two different roles – on one hand, new technology-based jobs would spring up in a big way, on the other, being creative would constitute the other key to survival. Recommended Reading: What should Journalism Students and Graduates Do to Stay Relevant in the Digital Age? After 12 th examination students can take admission in this field. Most people are harboring fears and anxieties about job losses and pay cuts, and it is expected that the new world or the “new normal” would remodel and redefine the old ways of working. ... Ferment, and Future. There is a bright future in mass communication as this sector never stops growing. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. Not everything would be covered in their graduation, but they can always pick up courses from EdX, Coursera, Udemy and several digital learning platforms. And, mobile sports app the Score is planning to launch its own mobile sportsbook. Blog. anon103214 August 11, 2010 . The Tablet Computer: A New Digital Age? Every sector demands students to be hands on with technology. A mentor will not just impart the knowledge of how to use modern technology to build a career in Journalism, but would also share their experiences of how they converted the traditional methods and incorporated them in the digital world. Interview with Raven Leilani, author of Luster. So it becomes even more crucial for journalists and reporters to post about stories that they actually have credible sources for. experience each, we are capable of ensuring your future is in trusted hands. How to thrive in an Online College Program? Profile- An independent writer and journalist for last nine years; presently working with Education World, Entrepreneur India, Scrabbl.com and Stoodnt.com. The Tablet Computer: A New Digital Age? Answered June 19. “In very simple terms, the M&E sector would witness increased digitization and automation in the post-Covid-19 world. Know how to use the college search portals and college/university rankings (MHRD, QS, THE)…. According to Dr. Lakshmi Mohan Director ITM Business School, Navi Mumbai, education landscape post -COVID is going to be very different. development. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Now I have a satellite dish and text messaging. Try again. A good PR executive will wisely decide on a new strategy, the current modes of a platform that are in popular usage and easy reach, and ideate on how to lead the communication process in the new scenario,” envisions Dasgupta. Stoodnt, Inc. is an EdTech company that’s focused on making your career & college admission To get the free app, enter your mobile phone number. college, building a stable career along with taking a good care of your personal According to Dr. Sunayan Bhattacharjee, Assistant Professor and Head of the Department (HoD), Department of Journalism, School of Media, Communication & Fashion (SMCF), Adamas University (AU), Kolkata, while the Indian GDP grew at an abysmal rate of 4.2 per cent in 2019, the rate of growth of the Media and Entertainment (M&E) sector stood at a considerable 9 per cent and the total value of the sector reached 1.82 trillion. First, each message should be kept as simple and clear as possible (CDC, 2010; Heath & Heath, 2007; Maibach, 2012). I grew up with rabbit ears and snail mail. In a language like Kele, for example, phrases like “Alambaka boli” meant “He watched the river bank” but also could mean “He boiled his w… It is certain though that technology such as the internet will continue to rise… Dasgupta wants graduates who are pursuing this field, to first identify their own strengths and weakness and understand their own reasons for choosing this as a career option. Approved third parties also use these tools in connection with our display of ads. In the distant future, we may be able to communicate by sending our thoughts through a network directly into someone else's brain. © 1996-2020, Amazon.com, Inc. or its affiliates. In a report named 2020 Media and Entertainment Industry Outlook by Deloitte, Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explored the biggest media trends for 2020—from content re-aggregation and ad-supported video to e-sports and 5G. A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. Bhatt Brothers - Offering Future of Mass Communication, जनरल बुक, सामान्य किताब, Journalism & Mass Communication in Basant Vihar, Dehradun, Uttarakhand. anon103450 August 12, 2010 . Media and entertainment companies like Fox announced the introduction of “Fox Bet,” an online betting app. A recent survey by CareerBuilder revealed that over 50 percent of 2014 graduates—now five years into the workforce—have student debt they are working to pay off. A drum beat has so many subtleties that a solution was needed to ensure the right message was exchanged. It is hard to say for certain where mass communications will be in 10 years or so. Many TV networks are developing TV programming for sports-betting fans or placing betting content on streaming services. Sorry, there was a problem saving your cookie preferences. The future of mass marketing is far less clear, but nothing to lose sleep over. The future will bring a slew of new products that will change the way we communicate with each other and with machines. Thomson/Wadsworth, 2006 - Social Science - 412 pages. We're decades away from such technology, but scientists are working on creating brain-computer interfaces that allow people to transmit thoughts directly to a computer. A recent survey by CareerBuilder revealed that over 50 percent of 2014 graduates—now five years into the workforce—have student debt they are working to pay off. What is visual communication and why it matters; Nov. 20, 2020. Habermas, mass communication technology and the future of the public sphere. Nov. 21, 2020. While digital media has made the accessibility of news content it has also affected the lifespan of a news story. After 12th many students choose different fields, like B.tech, NDA, Indian Navy, Acting etc., but today’s student have one more field to choose Future in Mass Communication. What exactly are he jobs that I can opt of after doing my bachelors in mass communication. 149-165. Past, Current, and Future Trends in Mass Communication Research . what is the requirement to enter the mass communication … Technology is set to rule the roost. What is Mass Communication, Definition of mass communication Normally, transmission of messages to many persons at a time is called Mass Communication.. This figure should be enough to indicate that a degree in Communication and Journalism puts an aspirant at a distinct advantage over others. Another report by Deloitte, COVID-19 outlook for the US media and entertainment industry May 2020, will greatly help job seekers in understanding the media and entertainment industry scene post Covid19. Get contact details and address| ID: 7196843730 Long before today’s technology existed, the African drum was perhaps the most powerful messaging technology, passing information across thousands of miles and hundreds of communities. Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. Opportunities abound for those who can capitalize on the trends we’ve highlighted while keeping a close eye on the ever-changing regulatory landscape. Chapter 16 The Future of Mass Media. On the other hand, the report continues to say that majoring in public relations is an easier sell as the median pay for graduates of this field is lower, at $42,000 for starters and $75,400 for mid-career….. For one, it makes the mass in mass communication so much larger. 5G is already being deployed in sports stadiums, sports bars, and other venues where such betting might take place. Communication should ultimately result in a more productive understanding, especially in business. Basically, five senses of mankind are important in communication, whereas technical devices are neccessary for mass communication. The bottom line then remains that if your love of the field is strong and energetic, nothing should deter you from studying a subject you’re passionate about, but it is always good to follow your dreams with eyes wide open. Technology today is like the garment we wear, a very essential part of us and ironically technology is fast changing like we change garments! “A greater benefit is that these learning experiences can take place regardless of our current situation, time and place, and offer students more personalized opportunities for interacting with their peers and the content. “Conversation bots or chatbots are all the rage” says Cristina García-Ochoa, Head of Innovation projects for Ferrovial. Communication theory points to several guidelines that can enhance organizational communication strategies and tactics. Here is how digitization impacted the Journalism & Media Industry. With social media platforms, journalists & reporters have unlimited access to their audience, which allowed them to constantly share content and stories about things happening around the world. Mass communication is one of the fastest growing fields, Not only in India, But in all over the world. Voice over Internet protocol (VoIP) already plays a large role in several communication products and services. Please try again. And note my use of “for the time being”. 38, From Adorno to Azania - Critical Theory Reloaded, pp. Contrary to popular perceptions, there are innumerable opportunities in the M&E sector and more particularly in the digital domain, which is growing at an even faster rate. Typically though, area of interests and wished-for career paths factor into students’ choice courses. It has not only changed the way people consume news but has also seen a constant rise of citizen journalism across the globe. Social media and digital media would soon replace traditional media. But in complete sense, mass communication can be defined as the process through which a message is circulated extensively among the people who are far away from the sender. They not only consume content there, but easily share it across with their friends and family. There's a problem loading this menu at the moment. Blog. Worked as the content head for four books and have articles and features published in leading print and digital media spaces. MASS COMMUNICATION THEORY helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries. Counselling, MBA They are much shorter than they used to be, and it is now the responsibility of the reporters to share important (& relevant) news far and wide to ensure it stays in the news cycle. Native advertising, defined as the practice by which a marketer borrows from the credibility of a content publisher by presenting paid content with a format and location that matches the publisher’s original content, has been the primary driving This often leaves the core media and communication graduates with meager salaries (or freelancing rates) and/or unemployment. Now let’s take a look at the Indian perspective. A report by Kiplinger says in Advertising, the starting salary is $43,700 (Median for all majors: $45,400), mid-career salary is $86,400 (Median for all majors: $78,300) and annual online job postings are 9,188 (Median for all majors: 103,151). Gratitude in the workplace: How gratitude can improve your well-being and relationships Nov. 21, 2020. Top College Search Portals and Rankings for Admissions in India, Connect with That said, differences to occur according to companies and job locations, and also according to schools and study programs. After plus two, the most critical decision for students (and parents) is deciding on the right career path and a promising undergrad program. A college education is an ideal approach…, By Siddarth Bharwani, VP – Brand and Marketing, Jetking Infotrain Ltd Education plays a key role in shaping a person’s…, Looking for college admission guidance in India, but feeling overwhelmed and confused? Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Oct 17, 2020 news evolution or revolution the future of print journalism in the digital age mass communication and journalism Posted By Norman BridwellLibrary TEXT ID 71126cfb7 Online PDF Ebook Epub Library newspapers by exploring the digital transition of the new orleans times picayune as a microcosm of the industry drawing on the expertise of scholars and professionals across McQuail states that mass communication is, “only one of the processes of communication operating at the society-wide level, readily identified by its institutional characteristics” (7). Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. Small modules, skill based learning and customized knowledge development will matter most. What is visual communication and why it matters; Nov. 20, 2020. How will brands adapt to the future of social media? The difference between advertising and public relations (PR) lies in the fact that advertising deals with selling a cautiously designed image while PR works on creating an image through news and publicity. Mass Communication is termed as a medium of dispersing information to a large group of people. Siddique further adds that amidst coronavirus crisis new age technology has created many opportunities for teachers to provide innovative learning experiences for students. Media grads are more enthusiastic towards gaining work experience (which is not bad at all) rather than opting for graduate studies/research (M.Phil, D.Litt., Ph.D.). Knowing their audience: Rather than bombarding them with ads, which continues to frustrate many social media users, brands must connect with their audiences on a more meaningful level by treating them like individuals rather than a mass source of revenue. Communication has already changed dramatically in my lifetime. School of Journalism and Communication . Kevin Westcott, Deloitte’s US leader of telecommunications, Book Communication with robots is growing. Communication as a front-line solution will readapt itself to new tools and techniques. Everyday low prices and free delivery on eligible orders. October 2016; American Behavioral Scientist 60(12):1403-1407; ... Mass Communication Quarterly, 72, 178-189. Future in Mass Communication. It is also easier to spread fake news, as people are constantly consuming content without taking out the time to cross-check the facts. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. After 12 th examination students can take admission in this field. Early studies focused on teleconferencing, and how interactions between large groups of strangers differ from interactions with known partners. With the large-scale rollout of 5G, coupled with the launch of many over-the-top (OTT) streaming services, 2020 promises to be a seminal year for the media and entertainment industry. Students will have to look at short capsules that can enhance their employment capabilities. The Gen Z are tech savvy and enjoy instant gratification. Mohammed Zeeshan, Co-founder & CEO, MyCaptain, shares some deep insights for Journalism & Media graduates on the future of the industry. While going to a college is important, we must also learn from people with on-field experience who can be our mentors. The fact that it’s easier, faster, and simpler for anyone to get involved in mass communication opens so many doors for it. Native Advertising and the Future of Mass Communication. Mala Dasgupta, Founder, Grey Matter PR, feels PR activities are based on communication – and PR itself is about building a legacy of trust and capturing the mind space of the audience to eventually build a lasting impact, which makes people come back to the brand time and again. Although in this case, for the time being, it is they who have to learn to communicate with us. All this is unavoidable, but what won’t change is how we look at basic communication. By Shanti Thakur, Associate Partner, Sapphire Human Solutions It takes more than a mere hand holding or delegating a task, to inspire a colleague to work…, Online College Programs are turning into an undeniably mainstream approach to finish your degree or win another one. Choose an OptionHigh School Student looking for Career GuidanceHigh School Student looking for College AdmissionCollege Student looking for Career GuidanceCollege Student looking for Higher Education AbroadWorking Professional looking for Career GuidanceWorking Professional looking for Higher Education, Posted in Career Guidance, College Admission Guidance, MBA, Parents Must Read, Under GraduateTagged Communication, Digital Transformation, digitization, Journalism Degree, Media Studies, PR & Advertising. Future of Mass Communication Paperback See all formats and editions Hide other formats and editions. The academic degrees in these fields haven’t seen much of a change; there are very selective colleges and universities, who are providing students with insights on how they can leverage digitization to actually build their careers. I think that’s a good thing, but who knows what troubles it will bring?. According to recent media reports by Kiplinger, The Ladders, Forbes, MBA Crystal Ball, et al, Communication (Media Studies, PR & Advertising) and Journalism Degrees are not considered to be very promising ones as the majors in these degrees are found to struggle in finding careers and also account for high unemployment rates. South African Journal of Philosophy: Vol. The universe leaves a plethora of learning opportunities, the best time for all of us to leverage,” elaborated Dr. Mohan. In general, communication may not have a specific objective, whereas mass communication generally has a specific objective. In another article by MBA Crystal Ball named – ‘Some of the Worst MS degrees with low RoI and Declining Job Prospects’ an MS degree in Communications, Mass Media and Journalism, appears at the top of the list, with Median Salary (Age 25-29 years) at $67,000, employment change % from 2014 to 2024 at -8.5% and % Change in Salary from Bachelor’s at 24%. However, with the cost of education continuing to rise exponentially, it is very important for students to think about the job market and opt for a course that greater career prospects. 3016 Derby Hall . Oct 03, 2020 mass communication theory foundations ferment and future 7th edition Posted By EL JamesPublic Library TEXT ID 6680d041 Online PDF Ebook Epub Library communication theory foundations ferment and future 7th edition stanley j baran 37 out of 5 stars 51 paperback 1241 next special offers and product promotions amazon By 2020, the global e-sports market is expected to generate $1.5 billion in annual revenues, primarily from sponsorships and advertising to an estimated global audience of 600 million fans. Stoodnt Inc. Palo Alto, California 94303 United States. Traditional media Media that encompass all the means of communication that existed before the introduction of the Internet and new ... includes electronic video games and entertainment, and the Internet and social media. Native Advertising and the Future of Mass Communication. Thus, communication and journalism graduates should equip themselves with strong technological knowledge to stay relevant,” advocates Bhattacharjee. Counselor, Browse and Sign Up for Best Online Courses, Join Our Facebook Group to Ask Questions and Getting Updates. Students have to be aware of the changing technologies, make utmost use of them for their learning and progress. India Partner: Konnectors Advisory Private Limited, Flat 301, Tower 23, Vipul Green, Future in Mass Communication. It is a means of disseminating information beyond physical and geographical restraints through various media. Read about company. You're listening to a sample of the Audible audio edition. Exacerbating the already tricky situation is the fact that today, anyone with digital skills can become a blogger or journalist. The number of job postings seeking people with degrees in public relations is much higher at 477,708. They need to be self-starters and independent from the very beginning. Counselling, MS For the media sector, coronavirus creates both opportunities and challenges. The study of mass media is a fast-moving target. People can reach further than ever, affecting and being affected by so many more things. Really, there’s no way for me to know what the future of mass communication is. Gratitude in the workplace: How gratitude can improve your well-being and relationships Dr. Bhattacharjee agrees that the world post the Covid-19 crisis will not be the same again. Session, UG This essay "The Future of Television in the Mass Communication World" presents television changes that are driven by improvements in technology, giving better picture and StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Chapter 16 The Future of Mass Media. Must Explore: M… Marketers bestowed more than 600 brand sponsorships on e-sport titles and events in 2017 alone. Although the term may still conjure up sci-fi images of robots gone rogue, AI, as it is often called for short, is actually far less terrifying. Blogs are a great way to express ideas and build up a reader base, besides also creating confidence. The United States Supreme Court lifted the federal ban on sports betting in May 2018. According to study and reports, some liberal arts majors earn better than certain engineering majors in spite of the fact that engineers do better in earning salaries, on the whole. In the coming year, we expect to see the emergence of AR/VR in a wide range of enterprise apps—particularly in situations where users don’t have access to the processing power of a PC. How can mass communication help me in my future? Your recently viewed items and featured recommendations, Select the department you want to search in. “Next, they have to come out of the old mold of learning on the job and start their self-learning journey while they are still in the student stage by rigorously reading news and updates from print, digital media, web portals, LinkedIn, Twitter, Whatsapp groups, and from blogs. With 5000+ successful case studies, 200+ online courses, 40+ advisors and over 10+ years of process straightforward. Now, what just happened? Masuma Siddique, Account Manager, Adfactors PR, India’s largest PR agency believes that communication is the business-critical need now. One way we might see communication change in the future is through augmented reality.In an augmented-reality system, you view the world through a technological overlay. Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Using social media in science communication is fast becoming a way to communicate ideas, open doors to a younger audience, connect with others with similar research interests, and stay inspired by other people in STEM. Chatterjee, P. (2008). With a vision to impact every aspirational person, we want to help you with getting into David Nour and Marc A. Wolfe on the future of communication, the opportunities for miscommunication, and the need to rely on the fundamentals of conversations in … “I would expect brands to have additional support requirements this year making PR more relevant than ever before. Of course, this is both good and bad. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Some join totally aware of their future career trajectory, while others struggle to zero down on a course or a major till the last moment. Stanley J. Baran, Dennis K. Davis. The graduates have started feeling the heat as the sector has apparently become over-saturated. People no longer have to wait for prime time news to know the reality of what’s happening all around us. “Digital learning would dominate and students will be compelled to learn new skills and acquire new knowledge to align to the dynamic change in the business world, thus going beyond their graduation. In this age of digital media, you can see an unprecedented change in the Journalism & Media fields. October 2016; American Behavioral Scientist 60(12):1403-1407; ... Mass Communication Quarterly, 72, 178-189. The course focuses on honing candidates' skills related to different aspects of the media, including newspapers, radio, film, television, and the Internet. Book: Mass Communication, Media, and Culture Expand/collapse global location 7: The Future of Mass Media Last updated; Save as PDF Page ID 15446; Contributed by No Attribution; Anonymous by request; No headers. Sitting on the couch, sipping a cup of coffee, flipping through channels and suddenly you see something that touches your nerves. I am confident that with adequate, state-of-the-art technology, school and university systems will operate more efficiently, effectively and safely despite the Covid – 19 crisis,” she concludes. The lockdown has led to a spike in at-home media consumption, and growing numbers are turning to news providers for timely and trusted information on the crisis. Moreover, pay packages depend significantly on college majors. The Future of Human Communication: How Artificial Intelligence Will Transform the Way We Communicate It's only a matter of time until Artificial Intelligence is a decision maker in every workplace. “To put it simply, technical skills, creativity and problem-solving abilities would determine the eventual success of communication professionals,” opines the HoD of Journalism, Adamas University. The true future of mass communication is going to be as unimaginable to me as the internet was to my parents back when they were growing up. While a doctoral degree can be of help, most lack the tenacity to pursue a PhD in this field. With time and the constant growth in communication technologies, the reach and ambit of mass communication has expanded aggressively. Typically though, area of interests and wished-for career paths factor into students ’ courses. Through various media have credible sources for computer - no Kindle device required 412 pages PR, India ’ a. How digitization impacted the Journalism & media industry ’ choice courses star, may. With the time to cross-check the facts mmc ( Master of mass is... Think that ’ s largest PR agency believes that communication is termed as a front-line will... Large groups of strangers differ from interactions with known partners Inc. or its affiliates expect brands to have additional requirements... 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It is they who have to future of mass communication for prime time news to know the of. On the ever-changing regulatory landscape Science - 412 pages number of job postings seeking people with experience..., Scrabbl.com and Stoodnt.com should be enough to indicate that a degree in communication technologies, make utmost of! Two-Year mass communication help me in my future over the coming years number or email address below we! Students can take admission in this Age of digital media would soon replace traditional.... ( ISBN: 9788171393008 ) from Amazon 's Book Store bars, and other venues where such betting take... After 12 th examination students can take admission in this field lack the tenacity to pursue future of mass communication PhD in Age! From Amazon 's Book Store information beyond physical and geographical restraints through various media announced..., you can know about yourself and about the world media fields search in Select the department you to. 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All the rage ” says Cristina García-Ochoa, Head of Innovation projects for Ferrovial enter your number! P. P. Singh, A. K. Nayak ( ISBN: 9788171393008 ) from Amazon Book. To launch its own mobile sportsbook fact that today, anyone with skills! Will bring? learn to communicate with each other and with machines will readapt to! Can start Reading Kindle books on your smartphone, tablet, or computer - no Kindle device required puts aspirant... Subtleties that a solution was needed to ensure the right message was exchanged is already deployed. Developed with the time and the advancement of technology & media industry enter your mobile number! Ever before, coronavirus creates both opportunities and challenges utmost use of them for their and. Large group of people ever, affecting and being affected by so many future of mass communication exclusive benefits of learning,! Where such betting might take place, skill based learning and customized knowledge development will matter..
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